DesignBytes

Fake Furniture

You avoid fake designer handbags and watches, but what about furniture?
DesignBytes

IP on 3D

"This case is an important step forward for 3D trademarks," reports Lexology. See why.
DesignBytes

Christmas in April

Retailers and toy companies are working together this year to create items for Easter baskets beyond bunnies. And toy companies are getting shrewder in product design and packaging. See how.
DesignBytes

Don't Sign That Offer...Yet

We often approach signing offer letters with as much caution as we do launching a new app: completely skimming past the terms and conditions and clicking "accept" before knowing what we're really getting into.
DesignBytes

Recognize a Branding Problem

Whenever a brand is in some form of transition, it’s critical that management take a serious look at whether their brand promise needs to be reinforced, refined, revised or replaced altogether.
DesignBytes

A Brief History of Men Who
Build Female Robots

As we will probably be interacting with a new generation of machines in the future, maybe “we should not cage them in the same unimaginative and restrictive gender expectations that we humans are still struggling to free ourselves from today,” as suggests Laura Dattaro.
DesignBytes

Prevent Personas from Devolving Into Stereotypes

A persona is best thought of as a “representative” for some types of users, not in terms of who those users truly are, but in terms of what they need or value in a product.
DesignBytes

Designers: Robots Are Coming for Your Jobs

Designers are in for a period of radical change and must learn to adapt. Those who don’t might as well look for a new line of work.
DesignBytes

Get Paid to Build Lego Models

It's an absolute scandal that our bosses don't allow us to spend every waking hour playing with Lego, but that's the sad reality the majority of us face.
DesignBytes

Architects as Product Designers

Many of the same principles explored and addressed through architecture can be applied to design of products.
DesignBytes

Going Circular

"We need to reverse course and radically shift the way stuff gets made and used," says IDSA Member Tim Brown, CEO of IDEO. See how.
DesignBytes

Pushing Boundaries

Facebook hires a 15-year veteran of Apple as head of hardware for Facebook Oculus and says it will keep investing in hardware as it pushes the boundaries of VR.
DesignBytes

Scaling New Heights

"While women of color continue to face challenges in the design professions, these five designers are scaling new heights—and should be on your radar," writes Avinash Rajagopal of Metropolis.
DesignBytes

Good UI=Better Business
DesignBytes

Made to Last

Entrepreneur finds that companies across consumer product categories are marketing their products by focusing on longevity, not price. Is it working?
DesignBytes

Google & Levi’s Connected Smart Jacket

The connected denim smart jacket made in partnership between Levi’s and Google’s ATAP division now has a price tag, but its release date has been pushed from this spring to the fall. The jacket, which will cost around $350—when it goes on sale–is the first commercial product containing ATAP’s Project Jacquard technology, which uses conductive fabric to turn a standard article of clothing into a connected device of sorts that can send instructions to your smartphone.
DesignBytes

Be Happy!

Designers have a lot of things to feel happy about. Here are 10 for starters.
DesignBytes

So, What Is Design Anyway?

The word design is used in so many ways that you begin to wonder if it has any useful meaning at all.
DesignBytes

Measuring the Impact of Design

People who experience social design in action believe it can transform the way we approach and solve social problems, and are investing a great deal of money and energy in developing the field.
DesignBytes

25 Best
States

"It’s a field that people who are equally left and right brained seem to do really well with." See the 25 Best States for Commercial and Industrial Designers, according to Insider Monkey.
DesignBytes

5 Tricks

The chair of IDSA's Northeast District Design Conference has a few tricks up her sleeve. Ayse Birsel, IDSA, tells Inc. what she believes it takes to throw a conference that inspires people.
DesignBytes

Nixon, NASA & How the Feds Got Design

"There's absolutely no reason why good design should be confined to the history books," writes Diana Budds for FastCoDesign. Read more..
DesignBytes

Defining Product Design

It seems there are not enough designers to meet the demand. Startups and mid-sized companies have immense promise, but struggle to find designers.
DesignBytes

Emotional Design Increases Engagement

Designing for customer delight can lead to competitive advantage and growth.
DesignBytes

First Female Auto Designer

Helene Rother was the first female automotive designer, a refugee and a single mom. She started at Marvel Comics and ended up at General Motors.
DesignBytes

Women
Lead
the Way

By bringing their talents to the male-dominated engineering field, women are sparking innovation and making robots more humane.
DesignBytes

Women of NASA Legos

Lego will release a "Women of NASA" set honoring female leaders in space exploration. The five figurines include the first female astronaut, Sally Ride, and mathematician Katherine Johnson, shown here.
DesignBytes

Rethinking Photoshop Ethics

Ten years ago, the Designers Accord aimed to establish a code of ethics around sustainability in the design industry. Fast forward to the Retouchers Accord, a Hippocratic oath for authenticity in images.
DesignBytes

A New Kind of STRAW

Fast food giant McDonald’s is trying to update a tried and true device with the STRAW, or the Suction Tube for Reverse Axial Withdrawal.
DesignBytes

5 Biggest Mistakes Made by Toy Companies

No. 1: Underestimating the importance of intellectual property.
DesignBytes

Not a Starving Artist

Though the bottom 10% of commercial and industrial designers earn less than $40,000 per year, those at the top end of the scale make more $100,000 annually.
DesignBytes

Building Bridges through Design

Before 1999 there was no such thing as a sport hijab. Cindy van den Bremen invented one when she discovered a girl was being expelled from gym-class due to her supposedly unsafe hijab.
DesignBytes

Apple iCar Designs

It was a big disappointment for motorists and dreamers alike when the plug was pulled on plans for an Apple car. Designers at Click Mechanic have imagined what the vehicles might have looked like.
DesignBytes

10 Ways to Find an ID Firm

Angela Yeh, IDSA, weighs in on what to look for when hiring an ID firm. Does YOUR studio meet the criteria?
DesignBytes

ChildArt Magazine

The International Child Art Foundation (ICAF), in partnership with the Design Learning Network, has recently published an edition of the ChildArt Magazine entitled: “Learning From Design!”
DesignBytes

Abstract: The Art of Design

“I think the world is changing, and I think young people are changing and I think everything is moving quicker,” (Tinker) Hatfield explained. “… It’s hard to predict how design is going to change but you just know it is. You just have to be ready.”
DesignBytes

Consumerization of Healthcare

So how does a medical company create consumer-centric, disruptive innovation?
DesignBytes

Ever Wonder Why?

Apple’s icons have that shape for a very good reason.
DesignBytes

3D Printing in Space

When emergencies arise in space, you make do. With NASA’s Additive Manufacturing Facility, the possibility of 3D printing medical devices could bridge the gap until resupply.
DesignBytes

Color in Canada

Color can be useful in marketing a product. The United States Patent and Trademark Office (USPTO) and the European Union Intellectual Property Office (EUIPO) provide protection for color in a design. For over 20 years, the Canadian Intellectual Property Office (CIPO), however, took the position that color could not be a registrable feature of a design.
DesignBytes

People First

An empathy-driven approach to innovation represents a fundamental shift in thinking, putting people at the center of the design process.
DesignBytes

Ford Shows How VR Will Change Our Lives

Immersive virtual reality uses a 23-camera motion-capture system and head-mounted display to virtually immerse an employee in a future workstation.
DesignBytes

The Worst Design; Or the Best?

Trump's ubiquitous bright red trucker hat is now seared into our collective memory. It was the most hated and most loved symbol of the election.
DesignBytes

Evolution is Key

Happy special anniversary to the "first car ever displayed at the Louvre, selected by the Paris museum because it represented an 'exemplary work of industrial design.'"
DesignBytes

Head Turning

2001 was a good year! Read why. Then enter YOUR best #design in www.idsa.org/IDEA.
#IDSAIDEA

Paying More Attention to Color in Medical Devices

The color, materials and finishing (CMF) category of industrial design—which can be loosely defined as the use of color to improve a product’s usability or to elicit an emotional response from the consumer—is fairly new.
DesignBytes

Why Technology with Personality Makes People Angry

Product designers have found that talking bots make people mad.
DesignBytes

Are You
One Hire
Away from
Success?

You can’t get more tech-excited than attending CES in Vegas each year. But this year, one thing is glaringly clear—cool tech is not enough.
DesignBytes

Bringing Branding Back

As #IDSAIDEA 2017 brings back the Branding category, Entrepreneur finds "Branding is too big to ignore, and too important to neglect. Keep your branding sharp and powerful by avoiding these four pitfalls."
DesignBytes

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