Science of Design
In an increasingly crowded marketplace, more companies than ever before are using design as a way to differentiate themselves from the competition. In the automotive industry, Buick has emerged as a design leader under Andrew Smith, executive director of global Cadillac and Buick design.
SF State Student Builds Custom Guitars From Busted Skateboards
The avid skateboarder founded an eco-friendly woodwork company, Prisma Guitars, after a bad ankle injury sidelined him from skating for six months in 2011. He decided to learn a new craft and begin creating products, thereby merging three of his hobbies: guitar-playing, skating, and woodworking.
Lego-Style Designer Reef Could Help Save Marine Life
Alex Goad, an industrial design student at Monash University in Melbourne has developed what he calls the Modular Artificial Reef Structure (MARS). Each branched module is built from concrete and coated with textured ceramic which provides the perfect surface for marine plants and animals to colonize.
The One Thing That Makes Apple a Totally Different Company Now
When I asked Jobs how he planned to rescue Apple, he told me he would start focusing on industrial design. I remember scratching my head at his statement—I just couldn’t imagine how industrial design could save Apple. Of course, just a year later, Jobs introduced the candy-colored iMacs, forever changing what a personal computer could look like. Jobs then went on to make design a core tenet of Apple’s future.