Michigan Design Council to Kick off its First Competition

MPrize Begins in 2016

The new Michigan Design Council (MDC) hopes to launch its first MPrize competition next year as a “statewide celebration of exceptional Michigan industrial design.”

MDC Chair Jeff DeBoer tells mibiz.com’s John Wiegand, the new contest will have a wide reach. “It’s intentionally broad so that it would not only attract those in academia, professional designers and students but also everyday Michiganders. We all rely on (the Great Lakes) and are affected by it. There could be massive product innovation capabilities developed around that topic.”

DeBoer is the owner and vice president of Sundberg-Ferar Inc. The firm's vice president of strategic growth, Jeevak Badve, IDSA, is also on the Michigan Design Council. Badve also serves as Central District VP on IDSA’s Board of Directors. MDC has another connection to IDSA. MDC’s Sooshin Choi, is IDSA’s 2016 International Conference Chair and provost of the College for Creative Studies in Detroit. CCS hosts an IDSA Student Chapter.

Sundberg-Ferar was contracted by the Michigan Economic Development Corporation to launch the Michigan Design Council.

The newest MDC board members include representatives from Whirlpool Corp., Newell Rubbermaid Inc., Herman Miller Inc., Steelcase Inc. and Stryker Corp.

Other entities with MDC members include: Fiat Chrysler Automobiles; General Motors; University of Michigan Stamps School of Art and Design; Continental Corp.; Macomb Community College; Detroit Creative Corridor Center; and Plastipak Holdings Inc.

Newell Rubbermaid is part of the IDSA Ambassadors program. More information can be found here.