"A Designer's Dream"

American Standard Raises the Standard of Industrial Design

It's been quite a year for American Standard Brands, which has designers who are IDSA members. The 140-year-old bath and kitchen products company has opened a new industrial design studio at its Piscataway, NJ research facility; tripled the size of its design department; and invested in an innovation team.

American Standard calls the 4,200 sq. ft., state-of-the-art studio “a designer’s dream… an ideal workspace for developing the next generation of groundbreaking product designs…. (that) will further enhance communication and collaboration among its talented design team, while cementing the company’s reputation for engineering industry-changing technologies”

The studio boasts floor-to-ceiling windows that flood the space with natural light; large common work surfaces; and an open layout that facilitates collaboration to create, discuss and exchange ideas. There are ample facilities to develop and display mock-ups, prototypes and mobile inspiration boards.

 “You can sense the spirit of creativity as soon as you enter the new design studio,” says Jean-Jacques L’Henaff, vice president–design, LIXIL Water Technology Americas, American Standard and DXV.