A Growth Strategy
Innovation is tops. And IDSA believes indsutrial design plays an increasing role.
Many of the 50 Most Innovative Companies of 2015 have IDSA members on staff; have won IDSA's International Design Excellence Awards; and/or have top designers who have spoken at IDSA events. The top ten most innovative companies in the Boston Consulting Group’s 10th annual global survey on the State of Innovation are: Apple, Google, Tesla, Microsoft, Samsung, Toyota, BMW, Gilead Sciences, Amazon and Daimler. See the complete results.
Most respondents rank innovation as either the top priority or a top three priority at their company—the highest percentage since BCG began asking the question in 2005. BCG also reports science and technology continue to be seen as “increasingly important underpinnings of innovation, enabling four attributes that many executives identify as critical: an emphasis on speed; well-run (and very often lean) R&D processes; the use of technological platforms, and the systematic exploration of adjacent markets.
"Innovation is one of a handful of growth strategies that companies employ," according to BCG. "At a few companies, it’s the primary strategy."
Apple, Google, Microsoft, Samsung, Toyota, BMW, Amazon, IBM, Hewlett-Packard, General Electric, Cisco Systems, Nike, Sony, Intel, Procter & Gamble and Walmart made the list nine out of ten years. Interestingly, BCG points out that five of the top ten companies in 2015 are non-tech companies (although one, Tesla Motors, bridges sectors)—the same number as ten years ago.