Natalie Schraufnagel, IDSA

Natalie Schraufnagel, IDSA
Junior Consultant
PARK USA & Grow USA

Natalie Schraufnagel, IDSA is a junior consultant at PARK, a global design and innovation management consulting firm, and of Grow, a global professional education provider in design management and design leadership. Collectively, PARK and Grow endeavor to deliver on their shared mission to empower design leaders.

Schraufnagel consults, coaches and educates clients from major leading global brands such as Hasbro, Crown, Kimberly-Clark and Velcro—as well as from academic institutions—on using design and innovation lead practices to maximize value across the triple bottom line.

Schraufnagel holds a BFA in ID from MIAD and a master of product design and development management (MPD2) from Northwestern University.


Managing and Leading Design for Radical Concepts

We know that to maximize the value of design, it must be professionally managed. Therefore, professional design management is key to any organization that utilizes design to make radical concepts a reality.

This workshop will be powered by PARK, which guides design managers, design directors and vice presidents of design across all industries. We support design leaders in advancing design into their organizations. With almost 20 years of experience in design management consulting, we consult on design strategies, design organization, design processes and tools and design culture.  

Natalie Schraufnagel will lead participants through an introduction of design management and design leadership then explore some PARK case studies from the design industry. She will wrap it up with a hands-on activity based on a case study for participants to collaborate, create and share-out learnings.