FirstBuild is a wholly-owned subsidiary of GE Appliances that aims to bring more innovations to the home appliance market. The global co-creation community allows GE engineers to team up with enthusiasts to design, build and sell new appliances. Its Microfactory in Louisville, KY prototypes and manufacture sellable products in low volume—to find new markets and scale into mass production. Anyone and everyone can come, share ideas, see what we FirstBuild is working on, and develop with FirstBuild. Mary Beckmann will answer the question: Why would a big company like GE do this?