Tony Siebel, IDSA
At Ethicon I am part of a Johnson & Johnson IDHF Center of Excellence. As part of this COE I am responsible for ensuring that we develop products that our customers find useful, usable and desirable.
As an industrial designer I am responsible for guiding a product from inception to production. During this time I will drive brainstorms to determine product concepts, create 2D concept sketches, create and print 3D prototypes, and testing these prototypes with surgeons to ensure we are developing useful products.