CHRIS STRENG, IDSA
Founder / Director
Chris Streng is the founder and director of Streng, an award-winning design firm located in Chicago and New York City. Internationally recognized, the firm demonstrates a diversity in expertise and mediums including product design, brand strategy and development, experiential design, anthropology and packaging. Streng’s extensive knowledge has allowed him to make significant contributions to consumer goods, fashion, housewares and emerging technologies for clients such as KitchenAid, Procter & Gamble, Kohler, Cappellini and Motorola. His work has been exhibited internationally in Japan, Seoul, Shanghai, London and Milan, and he also led the Smithsonian's first National Design Triennial. He’s won many awards from competitions including IDEA®, Good Design, Red Dot and SPARK. Streng studied industrial design at Milwaukee Institute of Art and Design, anthropology and human geography at Marquette University and architecture and product design at Domus Academy in Milan, Italy. He sits on the School of the Art Institute of Chicago’s Design Council and runs the blog CreativeReuse.com.
Methods & Means
The Big "Why": Designing for Emotional Response