CAMILLO SASSANO, Ph.D., IDSA
Industrial Design Lead
Camillo Sassano is an industrial design lead and design strategy consultant at IBM. His role with the hardware experience design team focuses on developing a unified hardware branding language for a worldwide product line. He also supports areas of business innovation between the industrial design team, corporate communication and IBM research. He has worked as a design lead and design strategy consultant in numerous internal and external consulting projects. His work ranges from exploration workshops and award-winning product design to the continuous development of an industrial design program for a Global 500 company. Sassano received a master’s in architecture and a doctorate in industrial design from the Politecnico University in Milan, Italy. Before joining the IBM design team, he worked as a design consultant in Italy and in the US, including several years with Richard Sapper Design Services and three years as coordinator of the IBM Design Workshops in Milan. His current focus is on the strategic application of design in the business–to–business environment.
Smarter planet and the Role of Design at IBM