Richard Gresens, IDSA
Senior Design Director
His diversified design career has spanned more than a quarter of a century in the product and transportation design disciplines. Now, Richard Gresens, IDSA, is responsible for the Whirlpool global laundry design studios, including all product design, development and strategy under the brands of Whirlpool, Maytag, Amana, Bauknecht, Hotpoint, Indesit, Diqua, Brastemp and Consul.
Gresens previously developed vehicle designs for Ford Motor Company, Volkswagen and Massey Ferguson, as well as various architectural structures and consumer products.
Born in Milwaukee, Gresens graduated with a BFA from the College for Creative Studies in Detroit.
So you’re working on a car like the Ford Flex; it’s something you’ve dreamed of doing ever since being a kid, but suddenly there’s a detour with your design ride.
What do you do now? Do you continue to drive yourself in what is familiar or do you change and rebrand the vehicle of yourself? Richard Gresens, IDSA, offers some insights to these questions through his personal experience of disruption and transformation. He’ll discuss some of the constructive principles needed as we evaluate ourselves as designers, to move forward and enjoy the detour.