Paul Hatch, IDSA
Paul Hatch is president of TEAMS Design’s Chicago branch, which he opened in 1998. TEAMS Design has five branches with 100 industrial designers and has received more than 1,000 design awards. The firm is known for designing entire product lines for its clients and creating Visual Brand Languages that help reposition brands.
In 2013, Hatch chaired the IDSA International Conference in Chicago: Breaking The Rules. He also chaired the regional Midwest District Design Conferences from 2004-2006. Together with Deana McDonagh, he was responsible for creating the IDSA books Impact, the Synergy of Technology, Business and Design and REALIZE – Design Means Business in 2005 and 2006.
In 2014, Hatch co-founded the non-profit organization Design House to revitalize local manufacture through design. He’s also known for founding and running an extreme debate event called Fight Club, which the New York Times called “A Designer Slugfest.”
In April 2009, Hatch was the third design professional ever to be awarded the IDSA Midwest Honors for Outstanding Achievement, and in 2013 received the Extreme Volunteerism Award from IDSA. Wikipedia lists Hatch as having 29 patents and 30 design awards.
UX and the ID-IoT
For many years, industrial designers seemed to be the sole defender of the user and all that is good, keeping engineers and marketers away from the dark side. Meanwhile, there was a bigger battle raging between user interaction designers and developers. It ended with a new peace treaty which called User Experience. UX puts the user squarely in the center of all decisions, prioritized above other debates on cost, timing and shelf appeal.
Traditional industrial designers may frown at UX as being “what we were doing all along.” Maybe so, but in UX the whole team is on the side of user, and not just us. Paul Hatch, IDSA’s presentation will explain how to utilize this newfound power, and how this can help us with our profession’s next mission—putting ID back into IoT!