Nicholas Paredes, IDSA
Nicholas Paredes, IDSA, works on connected products and services for clients such as BMW, Delta, Hilton and Express Scripts. He led the mobile experience team at Grainger, helping nurture agile design methodologies. Paredes led the Walgreens mobile user experience team and helped win a string of Webby Awards. He contributes to several startups at 1871 and has recently launched the Connected Experiences Meetup in Chicago.
Paredes is a graduate of the master of product design and development management program at Northwestern University. He also studied at the Institute of Design at IIT in Chicago and in the advanced workshops at the Basel School of Design in Switzerland.
We live in the experience economy. Designers are struggling to understand the complexity created by sensors, processors and network connections. Companies struggle to design desirable experiences. Nicholas Paredes says designers alone cannot create these complex experiences. Companies cannot sell irrelevant experiences. Through collaboration and empathy, he shows how organizations can learn to create products that people love.