Research Affiliate at the Convergence Culture Consortium (C3), MIT, Author
Grant McCracken earned a doctorate from the University of Chicago in cultural anthropology. He is the author of Culture and Consumption, Culture and Consumption II, Plenitude, Big Hair, The Long Interview, Flock and Flow, Transformations and most recently Chief Culture Officer. He has been the director of the Institute of Contemporary Culture at the Royal Ontario Museum, a senior lecturer at the Harvard Business School and a visiting scholar at the University of Cambridge. Currently, he is a research affiliate at C3 at MIT. He has consulted widely in the corporate world, including the Coca-Cola Co., Campbell Soup, Diageo, IBM, IKEA, Sesame Street, Chrysler, Kraft and Kimberly Clark. He has served on marketing advisory boards for IBM and the Boston Beer Co. He is a weekly contributor to the Harvard Business Review Conversation.
Attitudes & Behaviors
Culturematic: Small Machines for Making Culture