Lorenz Hagenmeyer, PhD
Head of User Experience International
Lorenz Hagenmeyer, PhD, is head of user experience international at Robert Bosch, the worldwide operating company creating technology “invented for life.” Bosch’s central department for user experience is the company’s an internal UX design agency across all business units—from power tools and household appliances to automotive parts.
Lorenz holds a master’s degree in mechanical engineering from Purdue University. He also earned a master’s diploma in human factors engineering and technology management—and a PhD in human machine interaction—from Stuttgart University in Germany.
Lorenz is dedicated to user centered design of products and services, and he believes strongly in design thinking.
Invented for Life: User-Centered Innovation at Bosch
Placing the right products on the market at the right time is crucial for success—but how do we make this happen? User-centered innovation is one answer to this question.
Lorenz Hagenmeyer, PhD, head of user experience international at Robert Bosch, explains how the company implements user-centered innovation on a product and a strategic level. He outlines three important factors to spark creativity and enthusiasm in design and engineering teams.
Using the Bosch eBike solution as an example, Lorenz shows how design thinking methods and the integration of user research, interaction and industrial design lead to a disruptive innovation; create a great user experience; and enable tremendous market success.