Lauren Purkhiser, IDSA
Design Research Associate
From rebuilding cars and sewing clothes to improving the way a product works or looks for a user, Lauren Purkhiser, IDSA, has a thing for solving complex problems. She is a designer who does research—always seeking opportunities to be a part of cross-disciplinary environments.
Purkhiser looks to research methods to ground her design work with relevance and bridge the gap between the research and design process. She has an insatiable thirst for knowledge that only feeds her curiosity and love of creative problem solving. Purkhiser is a design research associate at Lextant and chair of the Central Ohio Chapter of IDSA.
Knowledge Makes Things Happen
To make things happen, designers must have various knowledge bases—of materials, manufacturing processes and even more importantly, of their users. Aside from discovering the obvious issues, how does one gather a more holistic understanding of the product-user relationship to innovate beyond incremental fixes?
These kinds of insights have the ability to drive significant improvements of products, interfaces, and systems. Even on occasion this knowledge built from information provided by users can revolutionize industries.
These innovation techniques will be brought to life through a presentation of co-creation environments, qualitative research methodologies and personal experiences—as Lauren Purkhiser, IDSA, and Mackenzie King, IDSA, of Lextant push designers to question the research they are using and the problems they are solving—while framing the relevancy of true insights that act as a guiding light for designers who are out to disrupt, revitalize and revolutionize industries.