John Edson, IDSA
John Edson, IDSA, is president of LUNAR, an IDSA Ambassador and global product design and development firm founded in Silicon Valley more than 30 years ago. LUNAR was acquired by McKinsey & Company in 2015—creating a groundbreaking proposition for the integration of business strategy and design. Edson’s focus is helping clients deliver impact through the creation of beautiful, ingenious and delightful products and services.
He is also an adjunct lecturer at Stanford University in courses on design and innovation. In 2012, Edson wrote Design Like Apple, which exposes seven ways that any company can become a market leader through creative transformation.
Edson earned a master’s degree in design from Stanford and a bachelor’s degree in engineering from the University of Texas, Austin.