Jeevak Badve, IDSA

Jeevak Badve, IDSA
Board of Directors
VP, Strategic Growth
Sundberg-Ferar

Jeevak Badve, IDSA, brings energy, passion and curiosity to his role as VP, Strategic Growth at Sundberg-Ferar—a full-service, industrial design studio supporting the product and vehicle industries from its metro Detroit location since 1934.

Badve helps companies understand and leverage the fundamental role of industrial design as a unique and compelling differentiator in the sustainable growth of business by injecting emotion in objects; planning for the range of use-case scenarios; and orchestrating the affordances that those objects radiate back to the users.

Badve sits on the Boards of IDSA, Michigan Design Council and Detroit Creative Corridor Center. He holds a bachelor’s degree in mechanical engineering from Pune University in India; a master’s degree in industrial design from the Indian Institute of Technology; and an Executive MBA from Michigan State University.


The True "Vehicle" of Design Experience

Our combined collective “experience” as modern humans has helped us to survive as a species for 200,000 years. Those ingrained emotive forces were/are on autopilot to “protect” us. But Jeevak Badve, IDSA, believes we might be bracing for the second “regress” of a very fundamental trait of what makes us uniquely human. And that might be connected to our newer appetite of experiencing life—both natural and manmade— around us.

Badve also will delve into the business of design and the placement of that elusive experience in design. The fundamental design of the objects and the product systems becomes the primary channel of delivering the overarching experience. It’s systematically uncovering, identifying and understanding the characteristics of that future ideal user experience and then expressing, articulating and injecting them in the product line attributes— optimized for the business goals.