Greg Holderfield, IDSA | Segal Design Institute
Greg Holderfield, IDSA is the Pentair-Nugent clinical associate professor of design; director of the Segal Design Institute; and co-director of the MMM program.
The Segal Design Institute is the design innovation engine at Northwestern University, serving undergraduate, masters and doctoral students across campus. As the director, Holderfield is charged with teaching and leading the next generation of synthetic thinkers and leaders—people who are able to move across domains and industries, identify convergences and create impact through the lens of human-centered design.
As the co-director of the dual degree MMM program, Holderfield reframed the original program focus of manufacturing operations and management, to one that now grants a master of science degree in design innovation from Segal and an MBA from the Kellogg School of Management. His business students think holistically, striking a balance between analytics and intuition.
Holderfield's professional design work has been recognized globally by more than 25 design awards, including four IDSA IDEAs; one of them, a Gold for industrial equipment design. His work has been exhibited in galleries across the nation and published in the Wall Street Journal, BusinessWeek, Forbes and Wired.