A decade of brand development for hundreds of businesses and organizations have taught him one important thing—storytelling is the key to connecting businesses to customers and brands to people.
From the Greater Detroit Area Health Council to national imprints such as UAW-Ford, Thomas has leveraged his expertise to give life to previously uninspired campaigns. As a designer and brand strategist, he helps brands focus on their business goals, seize opportunities and tell their own epic stories.
The Power of Storytelling
Storytelling is the primary means of human communication. It’s how we share ideas. They allow us to overcome great differences and to rally together. Our collective experience is a story we share. Stories affect our culture and as a result, the things that we make and communicate. Eric Thomas and Marcus Burrell, senior partners at Saga MKTG, will explore how brands, products and companies tell stories inspired by culture—and how those stories create new cultural norms.