Tom DeBlasis | The Nike Foundation
Tom De Blasis, Design Innovation Director at The Nike Foundation, took his first step towards a life in industrial design when, as an 8-year-old boy, he took apart his Star Wars Tie-Fighter and gazed upon the mess of circuit boards, wires and molded parts. Magic, inspiration and a painful lesson in spring-loaded assemblies hit him all at once.
He believes in designing experientially and so in the name of design research he has found himself deliberately walking into a burning building in full firefighter turnout gear, walking on a football pitch with Sir Alex Ferguson, going on a stakeout with a private detective and walking the tent cities of refugee camps. In response to the Haiti earthquake De Blasis created The Gamechanger Bucket, a health and happiness kit that brings access to clean water and sport to disaster areas and developing communities all over the world.
Previously, De Blasis served as global design director both for Nike Football (Soccer) and for Nike as part of the London 2012 Olympics. In his current role at the Nike Foundation, he's leading the creation of the tools that girls in poverty around the world can use to unleash their potential and create the girl effect. Working in social innovation and as a social impact designer since 2007, De Blasis believes we’ve designed ourselves into this mess, and will design ourselves out of it.