Chris Rockwell, IDSA | lextant
Chris is the founder of lextant, a user experience consultancy dedicated to informing and inspiring design through a deep understanding of people, their experiences and their aspirations. lextant’s experienced team of design research and user-experience professionals have provided this clarity for design innovation in such diverse domains as consumer package goods, health care systems, durable goods, retail apparel, consumer electronics, and information technology systems.
Chris grew up with a passion to understand how the things we “make” affect how we work, live, and play. At the early age of 16, he was conducting research programs to explore technology design and driver behavior for pay-at-the-pump systems, steering controls, and entertainment systems.
After completing his Masters in Human Factors Engineering at Virginia Tech., Chris joined Hewlett-Packard where he spent 6 years developing and honing user-centered design methodologies.
With a vision for design research at the heart of innovation, Chris formed lextant and led the development of immersive research methods and translation strategies to identify and clarify opportunities for product, retail, brand and interactive design programs. His contextual, ethnographic, participatory, and modeling frameworks have helped clients such as Microsoft, P&G, Motorola, Whirlpool, American Eagle, Cardinal Health, Johnson & Johnson and others deliver products and solutions aligned with the emotional, behavioral, and experiential needs of their customers.
A frequent speaker and thought leader, Chris was recently named adjunct faculty at The Ohio State University. He also sits on the Advisory Board for Virginia Tech’s Department of Industrial and Systems Engineering.
To read more about Chris and his thoughts, click here.