Cameron Campbell, IDSA

Cameron Campbell, IDSA  

Cameron Campbell is the founder of SCHWA,an art and design collective. As a brand and product strategist, Campbell works closely with clients and colleagues to create strategies that engage people, build brand awareness and drive business growth. In 17 years of building brand and product strategies, she has worked with such notable clients as the Boeing Company, China Eastern Airlines, History Channel, Herman Miller, Apple, Nike, PointB, Hussein Chalyan and BMW/MINI as well as numerous internationally recognized design consultancies including MetaDesign, IDEO, Method, Fuseproject, TEAGUE and Methodologie/Digital Kitchen. 

Campbell prefers to take a collaborative approach to her work, knowing that breakthroughs are born of multiple perspectives. She is adept at creating an integrated whole from many individual parts and is passionate about defining interdisciplinary teams, identifying user needs, developing brand and product DNAs, and envisioning ideas for new behaviors, products, experiences and services. Campbell also believes it’s important to be involved in the community whether teaching a strategy class at the local design school, jurying a design competition or applying her experience, skills and passion for applying trends to organizations and non-profits to help create better places to live, learn and work.