Executive Creative Director
Markus Wierzoch, executive creative director at the technology design and innovation consultancy Artefact, has led projects in the United States, Asia and Europe. Wierzoch believes that in the post-industrial world we live in, the role of industrial design is to connect the physical and the digital—in rich, context-relevant experiences. It is this framework that has helped him design concepts and products that have garnered more than a dozen international awards.
After ID: A Framework for Staying Relevant as the Designer of Tomorrow
Not that long ago, the design order of the day was technical drawing. Today, designers are grappling with questions of artificial intelligence (AI) and virtual reality (VR). If there’s one thing that Markus Wierzoch, executive creative director of Artefact, has learned in his career—
it’s that change is the only constant in the world of design.
Wierzoch will discuss how to build a career in industrial design so that you can adapt, grow and evolve your expertise in a profession that is always changing and pushing the cutting edge. He will share how new technology and thinking is changing our process, the product of our work and the responsibility that comes with it.
Pulling from his own career experiences and the changes he has seen, Wierzoch will share his framework of post-industrial design that has helped him stay relevant in today’s fast-paced culture that is rich in information and shifts.