Director of Brand
Kristine Arth is director of brand at fuseproject, an ID and branding firm founded by Yves Béhar, IDSA. She leads a team of multi-disciplinary designers on global brands such as Western Digital, PayPal, SodaStream, Rivella and Nivea—as well as startups and non-profits like Ori Systems, Happiest Baby, SPRING Accelerator and Juicero. Arth believes hard work and a sense of humor can solve nearly anything.
Arth started her career in Chicago at firms including Wunderman, Upshot and Leo Burnett. She covered brands such as Miller Coors, Coca-Cola, Burger King, P&G, Applebee's and Microsoft.
Arth was on the fuseproject team that designed the IDEA 2014 winner UP24 by Jawbone. Her work also has earned honors from Red Dot, International Design Awards (IDA), iF Design, SPARK!, Transform magazine and The Dieline. She’s been on the design jury for The One Show; presented at SF Design Week; and served as a keynote speaker at the 2016 Brand New Conference.
Arth holds a BFA in graphic design from Columbia College Chicago, where she later taught as an adjunct professor of graphic design. She studied traditional printmaking and bookbinding at Santa Reparata International School of Art in Italy.