Kiss the Past Hello ​ - New Ways to Deliver Familiar Experiences | Damian Mycroft

The “hard edges” of product function are blurring into a world that’s more connected. With it— the role of the industrial designer has broadened to think more ecosystem-wide. While technology brings opportunities for breakthrough innovations, sometimes we can learn from the past and allow technology to deliver more meaningful, human experiences.

Damian Mycroft, industrial design director at Coca-Cola and formerly of HP, Nokia and Philips, will explore examples of how industrial designers at major corporations have engaged with other functions and design disciplines to make new technologies familiar and meaningful.  He’ll look at how Coca-Cola is taking inspiration from a heritage of more than 100 years of industrial design to craft the experiences of tomorrow.