Kevin Young, IDSA | Agile Innovation for Product and Service Design

As designers, we’re being pushed to make things happen faster—without compromising on quality or bottom line results. How does the traditional design and innovation need to evolve—or be entirely reinvented—to match the speed of today’s business needs and pressures? Agile and lean start-up methodologies have been adopted by the software industry. Kevin Young will offer techniques to get to consumer-informed and tested design solutions at unprecedented speeds. Agile-like MVO (Minimum Viable Offer) approaches for product and service design will be discussed.