Friday | 10:15–10:45am | Emergency Consult: Doctor-Designer Relationships

In complex systems such as healthcare—transformative medical design and innovation require interdisciplinary collaboration. Leading by example—medical designer Julie Guinn and Nupur Nischal, MD, will share strategies for planning and executing projects between designers and clinicians. Attendees will learn greater empathy for their clinical colleagues—and new ideas for effective teamwork.

Guinn and Dr. Nischal are issuing a call to action to the healthcare industry: “Simply bringing designers in-house is not enough,” they declare. “To enable the kind of radical collaboration needed for transformation—health systems must fundamentally rethink the way they manage their clinical staff.”