Julia Burke, IDSA

Julia Burke, IDSA
Senior Manager, Advanced ID Studio    
Whirlpool

Julia Burke leads Whirlpool’s Advanced ID Studio in Chicago and Benton Harbor. Her team works to craft provocative visions that meld product, brand and service to build experiences that people love.  After years as a design strategy lead in refrigeration, Burke can make your fridge look good no matter what food you’ve got in there.

Prior to Whirlpool, Burke spent six years at TEAMS Design, where she gained broad experience in product design and brand strategy while working on everything from kitchen tools to the bathroom sink (and toilet). Julia graduated from the University of Notre Dame, loves all sports from foosball to whirlyball, and can generally be heard coming from a mile away.


The Business of Feelings
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou

In today's increasingly complex world, consumers are looking for meaning in materialism. Julia Burke of Whirlpool finds that design can't just be about how we do things, but why we do them. How do we build an emotional journey from beginning to end?