Johan Liden, IDSA
Johan Liden, IDSA, is an industrial designer and entrepreneur whose passion for developing innovative new products and bringing thoughtful solutions to clients has resulted in award-winning work. In 2006, he founded aruliden with Rinat Aruh, combining their expertise in product design and marketing to pioneer a new approach they coined “producting”. With clients that range from start-ups to Fortune 500 companies, aruliden brings a unique perspective to the creative process, believing marketing and design should work together to create a cohesive brand experience for consumers. Liden has worked with companies such as PUMA, Google, Starbucks, Neutrogena, Bernhardt Design and Whoop.
Originally from Sweden, LIden began his experience in the United States by helping to build fuseproject, a San Francisco-based design firm, where he worked for clients such as Birkenstock, Nike, BMW, Nissan, Herman Miller and Microsoft. Liden later joined MAC Cosmetics, a division of the Estee Lauder Group, where he was responsible for developing multiple product lines and invited to develop special product categories, including the Sean John fragrance. Subsequently, LIden was recruited by Nike’s Converse division to shape successful products.
Bringing new design directions and explorations within aruliden’s core product line as well as introducing new platforms, Liden’s work has been internationally recognized in museums, press and competitions alike.