Friday | 10:45–11:15am | “Easy to Use”—Worst Requirement Ever!

As design thinking is being pushed to the forefront of highly controlled medical device design, designers should start to gain an understanding of how to take their research from user insights and unmet needs to verifiable and validatable requirements.

The problem arises in not digging deep enough into our research to create requirements that are specific, unambiguous and atomic. This inherently makes it challenging for designers (whether internal or through agencies) to design solutions that are effective at solving the needs.

Joe Cesa of Halyard Health will focus on how we as designers can use our exploration skills to help our organizations create better requirements around design, which ultimately will enable our businesses—and our customers—to succeed.