Jae (Jimmy Lee) Hyuk
Jae Hyuk (Jimmy Lee), IDSA | PHLOY
Jae Hyuk, or Jimmy Lee is the founder of PHLOY, an design innovation consultancy in San Jose, California. Before establishing PHLOY, Jimmy led the product design division and overall operations at INNODESIGN in Palo Alto. He holds an MBA in Marketing & Operations from UNC Chapel Hill. He also has over five years of marketing and consultative sales experience with IBM in Korea. At IBM he employed analysis and creativity to form productive systems and interdepartmental partnerships.
He currently leads the design strategy practice at PHLOY. List of projects he directed include:
- Samsung Electronics Mobile Phone Design
- Samsung Camera Design
- Samsung Home Automation System
- LG Electronics Mobile Phone Design
- LG Electronics Vacuum Cleaner Design
- Korea Telecom Wireless Router Design
- KT Tech Mobile Phone Design
- Nautilus Hyosung ATM Design
- Hyundai Car Navigation User Interface Design SK Telecom Mobile Website Design Myvu Personal Media Viewer Design Alienware Portable Computer Design
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