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Design Team Information:

Designed by Pengtao Yu, Grad ID, Art Center College of Design
Faculty: Andy Ogden, Steve Montgomery, and Mark Andersen

The challenge for this studio was to define a new design language for Moen that would differentiate their products in the marketplace, similar to how the Prius has established the design vernacular for hybrid automobiles. The objective was to develop products and systems that would create new models for how the company can further the best practices of sustainable product development and create products that have lower impact on the environment, save water and money, and provide a great experience in daily use.

Company Information:

Art Center Grad ID focuses on theory and practice for insightful research and development of human-centered, business model-based designs. We combine Art Center’s renowned excellence in design and craft with the knowledge, theories, and methods essential for solving complex and unstructured problems. We prepare our students to assume leadership roles throughout creative organizations.

Contact: Katherine Bennett: kbennett@artcenter.edu