Invented for Life: User-Centered Innovation at Bosch | Lorenz Hagenmeyer, PhD

Placing the right products on the market at the right time is crucial for success—but how do we make this happen? User-centered innovation is one answer to this question.

Lorenz Hagenmeyer, PhD, head of user experience international at Robert Bosch, explains how the company implements user-centered innovation on a product and a strategic level. He outlines three important factors to spark creativity and enthusiasm in design and engineering teams.

Using the Bosch eBike solution as an example, Lorenz shows how design thinking methods and the integration of user research, interaction and industrial design lead to a disruptive innovation; create a great user experience; and enable tremendous market success.