Inspire Desire and Build Brands

Creating Environments that Inspire Desire and Build Brands

IDSA Atlanta Chapter + Communicative Environments Section and the Exhibit Designers and Professionals Association present an afternoon of networking and inspiration.

In this visually stimulating presentation we will explore what makes an environment, be it retail, tradeshow or corporate marketing center, memorable and an effective sales tool. We will look at how to create an emotional bridge between the product, brand, and guest, ultimately leading to brand and product loyalty. Color, light, texture, sound, smell, and motion are but a few tools in the designers tool box, which allow he or she to effect how the guest feels and traverses the space. We will look at how these tools have been combined to create just that right emotional response, be it desire, exhilaration, relaxation, or surprise to mention a few. The ultimate goal; to connect the guest to the brand and products.

Presenters:

Tim Kelley (Blue Sky Design)

Joel Katzowitz (Czarnowski)

Date: Thursday, December 8

Time: 3:00pm - 5:00pm (socializing 3:00-4:00, talk and presentation 4:00-5:00).

Where: Design Within Reach Atlanta showroom

Cost:

Professionals: $10 (IDSA professional members) / $35 (non-members)

Students: Free (IDSA student members) / $5 (non-member students)

Registration: RSVP required

We hope to see you there!

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