Welcome to INNOVATION, IDSA’s quarterly design journal and one of the best places to learn about the practice of design. Every issue of INNOVATION reaches the IDSA membership, the CEOs of Fortune 500 companies, universities, associations and design offices around the world.
Professional IDSA members receive a free copy of INNOVATION four times a year as part of their member benefits. Copies of past articles or full editions of can be ordered by calling 703.707.6000, x118. Nonmembers can subscribe to the quarterly or become an IDSA member.
Here is the table of contents for Winter 2010 issue of INNOVATION. Articles highlighted in red are available to anyone as PDFs.
DESIGN OF THE DECADE
- Twice in a Lifetime
by Charles L. Jones, FIDSA - Design of the Decade Jury
- Design of the Decade Winner Target’s ClearRx
by Tim Adkins - Design of the Decade Gold, Silver & Bronze Winners
DESIGN IN BUSINESS
- What Was I Thinking?
by Steve Sato, IDSA, guest editor - Design for Emerging Markets: How Design Will Play the Central Role in the Next Economic Boom
by Anthony Pannozzo - Problem Finding, Problem Solving: Teaching MBA Students How to Think Like Designers
by Sara L. Beckman, Clark Kellogg and Helen Cahen - An Emerging Business Mode: Meaningful Value & Design Thinking
by Tim Parsey and Elizabeth Topp - Design, Business & Sustainability: An Opportunity for Shared Strategy
by Nathan Shedroff, IDSA - Reframing & Repositioning Our Role in Business: Toward a More Valued Design Profession
by Steve Sato, IDSA, Sam Lucente, IDSA and Deborah Mrazek
IN EVERY ISSUE
- From the Executive Editor, Design of the … Weekend
by Executive Editor Alistair Hamilton, IDSA - Commentary
by Dr. Bob Deutsch - Book Review
by Mark Dziersk, FIDSA - A Look Back
by Carroll Gantz, FIDSA - Showcase: Housewares
- This is a Design Challenge
by Budd Steinhilber, FIDSA