Welcome to INNOVATION, IDSA's quarterly design journal. Selected articles from the current issue are available in PDF below.
Professional IDSA members receive a free copy of INNOVATION four times a year as part of their member benefits. Copies of past articles or full editions of can be ordered by calling 703.707.6000, x118. Nonmembers can subscribe to the quarterly or become an IDSA member.
20 DESIGNERS 10 QUESTIONS
- 20 Designers ■ 10 Questions
- The Competitive Edge: Using Brand Identity to Reinforce Market Value
by James Conley
- The Integration Project: A New Educational Model for Interactive Product Design
by Jim Budd, IDSA and Ron Wakkary
- Food for Thought The Chinese Kitchen
by Alvin Cheong in conjunction with Treasure Hinds, IDSA
IN EVERY ISSUE
- From the Editor
by Mark Dziersk, FIDSA
- Patrons of Industrial Design Excellence
- Letter to the Editor
- Open Call: Housewares Hot Housewares