The Quarterly of the Industrial Designers Society of America

INNOVATION is the premier advertising vehicle to reach IDSA members, design consultancies, corporate industrial design departments, ID educators and ID schools throughout the US. Published quarterly, subscribers and design offices maintain a catalog of back issues for reference and inspiration. IDSA also offers the publication digitally to members on an interactive platform that allows readers to reach advertisers through a direct link to their website. The journal provides advertising opportunities with an inherent impact and extended shelf life.

With its clean layout, quality editorials and top-notch content, IDSA members named INNOVATION their number one benefit in recent membership surveys. A practicing design professional serves as executive editor. The present executive editor is Mark Dziersk, FIDSA, who brings many years of consultant design expertise to the job. For more information on publication deadlines contact Karen Berube at 703.707.6000 x102, For advertising details, please contact Carrie Green at 703.707.6000 x100,

Advertising Information

INNOVATION is the voice of the industrial design profession and the quarterly publication of the Industrial Designers Society of America (IDSA). It provides in-depth coverage of industrial design issues while communicating the value of design to business and society at large.This award-winning quarterly is generously illustrated with images of cutting-edge designs. For the past several years, issues have been made available digitally to all members for review on their computers or tablets. Older issues and selected articles of every issue are available to anyone interested in industrial design. Issues of INNOVATION dating back to its origination in 1982 are available in offices worldwide for staff use—your ad will have longevity unrivaled by other design publications. INNOVATION reaches more industrial designers in North America than any other ID publication. It is the publication designers go to for content and substance on industrial design. You want to reach those designers who make the early decisions during product development. INNOVATION Media Kit.

Circulation / Readership

INNOVATION is available to over 2,200 IDSA members, including US and international design organizations and C-suite executives in Fortune 500 companies. With many design firms electing to spread their association membership investment among several allied professional organizations, INNOVATION, using its unique hole, boasts a pass-along readership of over 10,000. Readers come from the following types of organizations: corporations (35%); design firms (44%); design educators (7%) and others. Readers hold positions such as business executives, corporate design managers, heads of design firms and design consultants. Readers represent all segments of industrial design including automotive, medical equipment, furniture, consumer electronics, housewares and more. There is no more cost-efficient way to reach the industrial design community than by advertising in INNOVATION.


INNOVATION is published quarterly. The following is the schedule of deadlines for advertising.

Spring 2019 Issue
Ad Orders – Mar. 1
Materials due – Mar. 15
Issue Release – Apr. 12

Summer 2019 Issue
Ad Orders – May 24
Materials due – June 7
Issue Release – July 5

Fall/Yearbook 2019 Issue 
Ad Orders – Sept. 13
Materials due – Sept. 27
Issue Release – Oct. 31

Winter/Education 2018 Issue
Ad Orders – Nov. 15
Materials due – Nov. 29
Issue Release – Dec. 31