Innovation: Winter 2005

Welcome to Innovation, IDSA's quarterly design journal. Selected articles from the current issue are available in PDF below.

For the latest editions of Innovation, the Journal of the Industrial Design profession, please subscribe to the quarterly, or become a member of IDSA. All IDSA members get a free copy of Innovation four times a year as a benefit of membership.

Articles from this edition:

From the Editor
Mark Dziersk, FIDSA, Executive Editor of Innovation, Senior Vice President of Herbst Lazar Bell, Inc. Download this sample article below.
The Competitive Edge: Using Brand Identity to Reinforce Market Value
By James Conley. Conley is professor at the Kellogg School of Management and faculty fellow at the Institute for Design Engineering and Application, Northwestern University. Download this sample article below.
The Integration Project: A New Educational Model for Interactive Product Design
By Jim Budd, IDSA, and Ron Wakkary. Budd and Wakkary are associate professors in the School of Interactive Arts and Technology at Simon Fraser University in Vancouver, Canada. Download this sample article below.

A Searchable Index of Innovation article subjects from 1981 to 2005 will be comming in summer 2011. Copies of past articles can be ordered directly from IDSA or call 703.707.6000

Advertisers in Winter '05 Innovation: