Innovation Quarterly Journal

The Journal of the Industrial Designers Society of America

Innovation is the premier advertising vehicle to reach IDSA members, design consultancies, corporate industrial design departments, ID educators and ID schools throughout the US. Published quarterly, subscribers and design officesmaintain a catalogue of back issues for reference and pass on to others. IDSA also delivers the publication digitally to members with page-turning software that gives advertisers a link to their website. Therefore, the journal provides advertising opportunities with an inherent impact and shelf life well beyond its three-month expiration.

With its clean layout, quality editorials and top-notch content, IDSA members named Innovation  their number one benefit in a 2009, 2010 and 2011 membership surveys. A practicing design professional serves as executive editor for two years before handing the baton to a new member. The present executive editor is Mark Dziersk, FIDSA, who brings many years of corporate design expertise to the job. For more information on advertising rates and publication deadlines contact Katie Fleger at 703.707.6000, ext.104, katief@idsa.org.

2012 Advertising Information
Innovation is the voice of the industrial design profession. It provides in-depth coverage of design issues and long-term trends while communicating the value of design to business and society at large.This award-winning quarterly is beautifully illustrated with images of cutting-edge designs. Issues of Innovation dating back to 1982 are kept conveniently available in offices worldwide—your ad will have longevity unrivaled by other design publications. Innovation reaches more industrial designers in North America than any other ID publication. It is the publication designers go to for content and substance on industrial design, and where you want to advertise to reach those same designers who make early phase decisions during product development.

Circulation / Readership
Innovation is mailed to over 4,000 IDSA members and subscribers, including US and international design organizations, and C-suite executives in Fortune 500 companies. In addition Innovation is posted as a digital flipbook for members on IDSA's website. The journal boasts a pass-along readership of over 12,000. Readers come from the following types of organizations: corporations (35 percent); industrial design firms (44 percent); design educators (7 percent) and others. Readers hold positions such as business executives, corporate design managers; heads of design firms and design consultants. Readers represent all segments of industrial design including: automotive; medical equipment; furniture; consumer electronics and housewares. Advertising in Innovation is the most cost effective way to reach industrial designers.

Four-Color Advertising

Full Page (inc. 1/4'' bleed)

Half Page Vertical

Half Page Horizontal

2-page spread (w/bleed)

Deadlines
Innovation is published quarterly. The following is the schedule of deadlines for advertising.

Spring Issue

Ad Orders - February 11, 2012
Materials due – February 18, 2012
Release date - March 25, 2012

Summer Issue

Ad Orders - May 18, 2012
Materials due - May 25, 2012
Release date - June 29, 2012

Fall/Yearbook Issue

Ad Orders - August 10, 2012
Materials due - Auguest 17, 2012
Release date - September 28, 2012

Winter Issue

Ad Orders - November 9, 2012
Materials due - November 16, 2012
Release date - December 28, 2012

2012 Editorial Calendar

SPRING: Form

The 2012 spring issue of Innovation celebrates form in industrial design. Industrial designers make the world better by giving form to ideas. They create real things that people touch, use and hold. As more of a designer's time is sucked into the virtual world (in school and the studio), the importance of physical experience needs to be reconfirmed. Additionally, the issue will explore how designers from Raymond Loewy and Henry Dreyfuss to Karim Rashid and Johnathan Ive have to agree with Karl Marx: "The philosphers have only interpreted the world, in various ways; the point is to change it."

Guest Editor: Tucker Veimeister, FIDSA, LAB at Rockwell Group

SUMMER:  Design for Wounded Warriors

Injured US soldiers who return home can face numerous challenges beyond physical disabilities. The summer issue will focus on how design can create autonomy for our nation's wounded warriors. It will include articles on topics such as prosthetics design, rehab design and home modifications.

Guest Editor: Pattie Moore, FIDSA, Arizona State University

FALL: 2012 Yearbook of Design Excellence

 Innovation profiles the winners of the 2012 International Design Excellence Awards.

WINTER: User Experience: The emotuional, physical and digital interactions of ID

This issue will explore usability, GUI design, inclusive design and design research. 

Guest Editor: Stephen Wilcox, FIDSA, Design Science

IN EVERY ISSUE
Each issue of Innovation includes themed articles and articles of other interest to the design community. In addition, there are regular featured columns, including Book Reviews, A Look Back, Commentary and Editorials.

DESIGN SHOWCASE

Each issue, with the exception of the fall Yearbook issue, contains a feature Design Showcase. This special opportunity allows designers to publish there work in select design areas for a fee. The current calendar calls for Consumer Electronics in the spring, Design Concepts in the summer and Housewares in the winter.

For more information about Showcase opportunities contact the managing editor, Karen Berube at k.designs@cox.net.

For more information on how to reach the design profession and promote your products or services to those interested in design, please contact Director of Sales, Katie Fleger 703.707.6000 x104; katief@idsa.org

To view Innovation articles from past issues including our full winter 2011 digital issue visit our Innovation page.

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