HERNDON, Va., June 14, 2013 – When someone creates revolutionary ideas and game-changing innovations, predefined assumptions are torn down. But how does one know which rules to break and which ones to follow? Are some rules more worthy of breaking than others? IDSA’s 2013 International Conference, “Breaking the Rules,” takes this conversation center stage in Chicago from Aug. 21 to Aug. 24.
Fast-paced, TED-style, 20-minute talks comprise most of the conference. Conversely, on Friday, Aug. 23, the conference will feature an “unconference” session where numerous smaller discussions will take place about a wide variety of topics. At the unconference, attendees have the opportunity to become presenters, choose their place in the schedule and lead a discussion about any topic that inspires or ignites their passions. This close and personal format will contrast to the rest of the conference and perhaps break some rules.
Other conference events will include the Eastman Innovation Lab/IDSA Education Symposium, the unveiling of the Best in Show at the IDEA 2013 Ceremony, portfolio reviews and a silent auction.
“This is not your average conference," said Conference Chair Paul Hatch. "Having almost a thousand of the brightest minds in industrial design come together to learn about ongoing and future trends and technologies could make it a catalyst for some of the best ideas of the future.”
Conference keynotes will share their successes and challenges with breaking the rules.
- Dean Kamen is the founder and president of DEKA Research & Development Corp. and creator of the Segway™ Human Transporter.
- John Bielenberg is a founding partner at Future, a designer, an entrepreneur, and he created Project M, an immersive program designed to inspire young designers and artists by demonstrating that their work can make an impact on communities.
- Jim Wicks is senior vice president at Google-Motorola Consumer Experience Design and led the team that created Motorola’s DROID™ smartphones and the popular Ming series in China.
- Bill Buxton is a principal researcher at Microsoft Research and for 35 years has been involved in research, practice and commentary around design, and innovation and the human aspects of technology.
- Patrick Schiavone is global vice president of design for Whirlpool Corp. and is credited with the design of the 11th generation Ford F-150, the best-selling truck in the world.
- Bruce Nussbaum, former assistant managing editor for Business Week, is a professor of innovation and design at Parsons The New School for Design and an award-winning writer.
- Vijay Kumar is the UPS Foundation professor at the University of Pennsylvania’s School of Engineering and Applied Science and the assistant director for robotics and cyber physical systems at the White House Office of Science and Technology Policy.
- Surya Vanka is a principal manager of user experience at Microsoft, author and international lecturer.
- Paul Hatch is the chair of the conference, president of global consultancy TEAMS Design and the ringleader of IDSA Fight Club.
For details and photos on the conference keynotes and other speakers, visit http://idsaconference.org/index.php/speakers.
This year’s conference sponsors and media sponsors include Eastman Innovation Lab, Motorola, Core77, Curve magazine, Microsoft, Plastics News, solidThinking, Whirlpool, Yanko Design, Dell, GE Healthcare Global Design, Dassault Systèmes SolidWorks Corp., McDonalds, Moen and Yeh IDeology.
With its roots reaching back to 1938 and founded in 1965, the Industrial Designers Society of America (IDSA) is the world’s oldest, largest, member-driven society for industrial design. IDSA represents professionals in product design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. The society produces the renowned International Design Excellence Award® (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly journal on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA's charitable arm, the Design Foundation, supports the dissemination of undergraduate and graduate scholarships annually to further industrial design education. The organization has more than 3,200 members in 30 professional chapters in the U.S. and internationally.