BREAKING THE RULES
When we create revolutionary ideas and game-changing innovations we tear down predefined assumptions. But how can you know which rules to break and which to keep? We first need to understand the existing system to choose which structures to keep and which to remove.
“Learn and obey the rules very well, so you will know how to break them properly.”
Chicago has a long history of rule breakers and pioneers. Necessity drove invention, but this was only possible through the discarding of convention to build new ideals. Today that inventive spirit continues through architecture, media and design, making it a great backdrop for an exhilarating conference.
We have a great conference experience planned for you that promises to be an energizing, thought-provoking and potentially outburst-inducing three day exploration of design, business, culture shifts and rule-breaking strategies that help you make the most of our evolving and often tumultuous economic climate.
You will be inspired by speakers who are thought leaders from outside of design with fresh perspectives on how innovators and game-changers operate in other fields. We’ll also have some of the most captivating cutting-edge design leaders out there sharing their successes and failures with breaking the rules.
Building on the success of 2012’s groundbreaking conference in Boston, we are expecting 800-1,000 designers, business leaders, and design educators to converge on Chicago. You will network with design leaders, exchange ideas, best practices and war stories…and explore the paradox between creating and breaking the rules.
Please join us in Chicago on Aug. 21-24 for BREAKING THE RULES, IDSA’s 2013 International Conference. We hope to inform you, inspire you and break a few rules along the way!
Paul Hatch, IDSA