ABOUT THE AWARDS

The IDEA® (International Design Excellence Awards) program is the premier international competition honoring design excellence in products, ecodesign, interaction design, packaging, strategy, research and concepts. Entries are invited from designers, students and companies worldwide.

Winning entries will receive press coverage in BusinessWeek magazine and businessweek.com as well as in hundreds of newspapers and networks, including CNN, NBC, PBS, CNBC, The New York Times, The Los Angeles Times, The Washington Post and the general design press.

IDSA has been honoring design excellence via the IDEA Awards since 1980.

IDEA was formerly known as the Industrial Design Excellence Awards. The name changed in 2007 to emphasize the international reach and influence of the competition.