Memorex Biomorph Audio Family: Silver, Design Strategy

Contact: Gadi Amit, newdealdesign LLC, 415.227.3722, gadi@newdealdesign.com

Credit: newdealdesign LLC

Client: Memcorp

The packaging of the Biomorph family of products includes black and white photographs of people engaged in active sports, fitting with the line's target users. The packaging color scheme balances with the dark colors and metallic finishes of the products. It emphasizes the enhanced portability and rugged functionality of the products inside.