Aveda Uruku Lipstick: Bronze, Packaging & Graphics

    

Contact: Harry Allen, IDSA, Harry Allen and Assoc, 212.529.7239, harry@harryallendesign.com

Credit: Harry Allen and Assoc and Aveda

The reusable lipstick case is made of an environmentally friendly plastic with a woody texture and square edges that enable even weak fingers to get a grip. The reduction in packaging costs allowed Aveda to upgrade the formula with a higher percentage of organic ingredients while lowering the unit cost of each lipstick.