System Dish Rack: Bronze, Consumer Products

Contact: Myk Lum, IDSA, Lum Design Assoc, 949.753.1482, myk@lumdesign.com

Credit: Lum Design Assoc and simplehuman

Client: simplehuman

Dish rack users break down into three groups: Heavy users, who wash a lot of dishes; light users who eat out often and often purchase a smaller rack; and people who don't want to own a dish rack and will use their dishwasher as a rack. To unify these groups behind one product, designers created a configurable dish rack that can be custom tailored to the individual needs of each person.

• Other features include separating walls for utensils, a knife block for safe drying of sharp cutlery and an extra wide storage area for pots and pans.