WARN Works® Utility Winches Strategy: Gold, Design Explorations
WARN Works® Utility Winches Strategy: Gold, Design Explorations |
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Contact: Jacqueline Sella, ZIBA Design, 503.402.8847 Credit: ZIBA Design Team Client: Warn Industries, Inc. Research showed utility winch consumers are rugged individualists looking for an extra hand when doing tasks like loading boats or hauling a car up a trailer ramp. Because these individuals derive satisfaction and pride through self-sufficiency, branding the winch line WARN Works® positions the complete line as reliable, no-nonsense tools and leveraged its industrial brand. The winch is designed to look powerful and professional, and all unnecessary parts were eliminated for a simplified design. "The WARN Works® Utility Winch represents a strategic approach for creating synergy between brand, user and design. The result is a comprehensive identity program effectively addressing a new market opportunity". -Tom Hardy, IDSA, Design Strategist. |
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