Cross Ion Pen Packaging: Silver, Graphics and Packaging
Cross Ion Pen Packaging: Silver, Graphics and Packaging |
|
|
Contact: Jinny Kim, Smart Design, (212)784-4011; jinny@smartdesignusa.com Credit: Smart Design and Gregor Mittersinker Client: A.T. Cross No matter what product is in this case, the package and graphic design language is a pleasing and great aesthetic come-on. Targeting a youth/young adult market, which is a new sector for Cross, the packaging has two elements: a curvaceous hard-plastic case and an exterior cardboard box with eccentric proportions. |