Briggs & Riley Packaging System: Silver, Graphics and Packaging

Contact: Jinny Kim, Smart Design, (212)784-4011; jinny@smartdesignusa.com

Credit: Smart Design

Client: Briggs & Riley The Briggs & Reilly Packaging System draws the user into the product to find out its uses and poses questions for the user to solve. The system gives the company a presence at the retail level and conveys a unique personality for the brand. The multi-faceted program includes a minimal "packaging" system of product handtags, a user-friendly product brochure and in-store merchandising materials.