RockShox InterBike 2000 Exhibit: Silver, Environments

Contact: Mitchell Mauk, Mauk Design, 415.243.9277; mitchell@maukdesign.com

Designers: Mauk Design

Client: RockShox

RockShox invented suspension forks some 11 years ago and revolutionized the mountain bike industry, but business troubles intervened. A strong exhibit showcasing this spectacular product drew rave reviews and capacity crowds for the entire Interbike trade show and set RockShox back on course.